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In 1985, Jordan in the NBA draft just three of the first identity to become a member of the Chicago Bulls. When Jordan wore red and black Air Jordan on the court when endurance, NBA players are also allowed so indulgent, management emphasized the unity of uniforms and shoes. For this reason, every time Jordan wore Air Jordan basketball shoes play in the match, it will be punished by a fine of $ 5,000 of the Union, and not only for Jordan, Nike paid all fines, but also use this opportunity to a successful public relations cheap jordans for sale mens crisis. NBA commissioner David Stern (Stern) recalls: "When we realize that can not let these players wearing colorful sneakers run all the time, Nike put our advertising to publicize the ban as we might be considered to create. Participants of modern sports marketing in the true sense. 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