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Readme artificial China Dongxiang (Group) Co., Ltd. CEO subversive up acquisitions Over the years, we have seen and heard all our Chinese brands were swallowed foreign predators. And the introduction of foreign brands above, our business is not through license sales is exclusive distribution. But trends have a subversive mode of operation is, we are direct acquisition of the brand or the brand belongs to the company's approach is to engage in the acquisition upward. use of international attention to China's capital markets, leveraging our financial predators such as Morgan Stanley completed the core business currently operated by --Kappa brand acquisitions. $ 35 million of the cost, not a small mine. It is a big investment, but also a lot of benefits: Not only do we completely avoid the risk of the development of a mature brand after brand master recovered in the operation of the market and brand management also has sufficient autonomy and flexibility, Kappa such internationally renowned big also allows us to significantly reduce the risk of failure of the brand, the real too. do not do sports, specializing in sports fashion Although trends bought Kappa, but our strength and resources with Adidas, Nike brands compared to this is still a relatively large gap between the front and they go recklessly, that the results must be beat jordan retro 14 white/fuchsia blast/black en. Therefore, identify market blue ocean and accurate brand positioning, it has become the trend of the top priority. In the Chinese market, we did not follow the Kappa demands in Europe, but its positioning as a fashion sports brand. As a result, not only to avoid the cut and thrust of multinational giants and professional sports market, but also in the market cut out of the new cake, creating a sportswear fashion precedent. As Kappa fashion movement route is subject to market acceptance, a simple set of data can explain everything: the end of 2007, our sales revenue in the past five years increased by 100 times, and now in China is second only to Nike and international sports brand Adidas. sports fashion promotion As inventive on brand positioning in general, we have to go in brand building is the difference of the way. In order to truly convey Kappa "fashion + sports" brand connotation, trends in sports sponsorship investment holding while also vigorously entertainment marketing. For example, we will participate in the TV drama, TV entertainment programs, concerts and other entertainment events, these stylish sports brand had seldom involved, the Kappa stylish, dynamic characteristics passed on to consumers through these activities. For example, sponsored by the Chinese actress who formed the dream boat star team won the broad jordan 3 katrina 2018 support, get a good brand publicity. Also worth mentioning is that we do the work in co-branding. This approach is not new, but doing successful business is not much, but we and Pepsi and Dongfeng Citroen co-branding would have achieved good results. Like last year, Kappa and Pepsi jointly launched the "Shadow Dance" series, as well as the most recent edition Kappa Citroen C2, both sides would have been in hot pursuit of the target groups. light assets operation, without reservation We will Kappa brand positioning in sports fashion, and fashion is one of the characteristics of consumer demand changes and fluctuations are far greater than and faster than traditional sporting goods industry, which doomed We can not go on producing follow Sports that set. If the popular summer we went to the winter to be reflected in the product, then you talk about fashion? To solve this problem, trends in production to adopt a "rolling production" model, which is somewhat like a JIT. For example, a T-shirt, such as our upcoming, not in the form of finished clothes were stored, but in the form of raw materials and production capacity standby. Thus on the one hand so that we can modify the order in accordance with market changes in a timely manner, to meet the market demand to maximize and optimize inventory; the other hand, it enables us to accurat Cheap jordans online air jordan 11 blackout for sale ely grasp market information, firmly grasp the pulse of fashion rather than In fashion behind exhausted. This link is unique, mainly light asset management solutions and asset management in light of some issues. There will be an area exclusively assigned to a single large customer capacity large customer system, in the supply management and distribution management to create a precedent for the industry, it has become an important boost our traveling light. The big boost to what extent? 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